The Glorious Shampoo ($18) is a white shampoo for daily use that detoxifies the hair and restores shine. It's a soft violet-colored shampoo that tones the hair and brightens it. I use the Brilliant Shampoo ($19) once a week. My favorite gray hair shampoo is by White Hot Hair, a company based in the UK that was founded by Jane Mayled. 'Additionally, the Epres Bond Repair Treatment ($48) is an incredibly easy and effective solution that treats and repairs damaged hair, leaving you with healthier, stronger hair.'
'Moisture is so important in protecting against breakage, and to that effect this product delivers,' he says. Leake prefers the Kerastase Blond Absolu Grey Hair Set ($110), which includes shampoo, conditioner, and heat protection designed to hydrate and protect gray hair. His personal favorite is the EVO Fabuloso Platinum Blonde Toning Shampoo ($35). 'It’s all about looking after the condition, tone, and vibrancy of the hair,” says Smith, who recommends using a “violet toning product to neutralize any unwanted yellow and dull or brassy tones.' Smith emphasizes the importance of using a toning shampoo that contains plenty of nourishing ingredients to ensure a healthy shine and vibrancy. One of my main concerns in dealing with my gray hair is keeping the grays bright, and fortunately, through trial and error, I’ve been able to find some amazing products.